As Tim Cook and others from Apple prepared to join in Sunday's annual Pride parade in San Francisco, the company gave employees a special, limited-edition rainbow-colored watch band to commemorate the event.
As pointed out by 9to5Mac, a Reddit user posted an image of the watch band along with a letter from the company marking its 30th year in association with Pride and calling the watch band, "a symbol of our commitment to equality."
Images of the watch band also started popping up on social media.
Thanks so much for this amazing #Pride surprise @tim_cook#ApplePride #OneLove #OneApple #AppleWatch
my new favorite watch band 😱😍 thanks, #applepride !!pic.twitter.com/Bs5aX0jFuy— Bri Chapman (@iluvcompsci) June 26, 2016
Petit cadeau pour les participants #ApplePride #AppleWatch#Bracellet #Band #SanFrancisco
Cook, who has been open about his life as a gay man, and how his decision to come out could positively affect others, also posted about Sunday's parade as a large contingent of Apple employees marched in the event.
Happy Pride to everyone who turned out this weekend to celebrate! #applepride #pride2016
TC and my Social fam - #applepride

















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