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    Showing posts with label Shoes. Show all posts
    Showing posts with label Shoes. Show all posts

    Monday, 13 June 2016

    Could connected shoes help tourists travel cities?

    Posted By: Uni logo - 02:47:00


    Travelling in an unfamiliar city has never been easier with mapping applications like Google Maps and Apple Maps storing hundreds of thousands of restaurants, places to see, and activity centers for tourists to check out while on holiday.
    However, the experience of pulling out your phone every two minutes to check you are still going in the right direction is a little obnoxious, for both you and the people you bump into on the busy streets.
    Low-cost British airline EasyJet believes it has found a solution, a pair of connected shoes called Sneakairs. The shoes—which come in EasyJet’s rather hideous safety orange—are fitted with an Arduino chip that vibrates the left or right shoe, depending on the turn.
    When you arrive at the destination, both shoes will vibrate to alert you. We assume if you travel down the wrong route, say you noticed something interesting in the opposite direction, Google Maps will automatically re-route the journey.

    EasyJet built shoes using Arduino tech

    EasyJet built the vibrating shoes as part of its Barcelona Street Project. The device uses a miniaturized Arduino clone with a vibration module (similar to a phone’s vibration), Bluetooth low-energy, and a small battery. It utilizes Arduino Sketch, an open-source SDK for Internet of Things (IoT) devices and Google Maps Directions API to send data from the smartphone to the shoes in near real-time.
    That does mean you need to take your smartphone with you, but instead of constantly checking you are in the right place, you can use it to take better Instagram photos or videos of the city.
    What’s more shocking than the shoe color is that EasyJet has made an impressive product. As a Brit, EasyJet has always been one of those budget airlines that attempt to squeeze the customer of every inch of comfort and enjoyment to rake in the profits, but this is a genuine smart wearable product that could definitely be used by frequent travellers, as long as we get a few color options.

    Friday, 22 April 2016

    Over 10 billion shirts and shoes will soon talk back to you via your phone

    Posted By: Uni logo - 08:34:00


    Fortune 500 company Avery Dennison and IoT startup EVRYTHNG have done a big deal to ‘switch on’ the apparel industry. This will enable a minimum of 10 billion apparel and footwear products to be created with unique digital identities and data profiles in the cloud over the next three years.
    The companies claim this will be the largest number of IoT-connected products in a single deal ever. EVRYTHNG has raised $14.5 million in three rounds from six investors, including Atomico, Dawn Capital and Cisco among others.
    This is what the Internet of Things looks like at enormous scale.
    What does this actually mean, though? Well, it means 10 billion products from some of the world’s biggest fashion and performance apparel and footwear brands will be able to connect to smartphones to trigger applications and services.
    Aside from allowing brands to engage customers more, it will mean consumers being able to interact with their products to unlock personalized digital content, services, offers and extras, or link to third party apps for other rewards and benefits.
    That opens up a wealth of new possibilities on the enterprise side, but will also make buying a shirt a little more interesting.

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