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YouTube Kids rolls out an ad-free option

YouTube Kids, the child-friendly version of YouTube’s service that launched last year and faced criticism for the way it handled advertisements, has today launched a version of the service that will offer parents the option to pay for an ad-free experience. Now, YouTube Kids will be bundled into the YouTube Red subscription program, a paid membership that offers a variety of features, including offline videos, background play and no paid ads.

Explains Google in an announcement, YouTube Red will now be extended to the YouTube Kids application, meaning kid videos can be saved for those times you don’t have a connection, songs can be sung along to even while using other apps, and paid advertisements will disappear.

For YouTube Red subscribers, these features also work in YouTube’s main application, as well as its standalone YouTube Music and Gaming apps, in addition to YouTube Kids. (The Kids app works with the Red subscription in the U.S., Australia and New Zealand for the time being, Google notes.)

That all sounds great, right? Well…

Removing paid advertisements from YouTube Kids by paying for a subscription doesn’t fully address the complaints some consumer watchdog organizations had with this children’s app. The issue was never really the paid, disclosed ads that appeared on the service. It was the subtler, paid endorsements that YouTube video creators didn’t disclose. It was the fact that kids could surface actual TV commercials when searching for a generic keyword, like “cookies,” and this wouldn’t be subject to YouTube’s paid advertisement guidelines.

It was the fact that big-name advertisers like Coca-Cola, GM, Oreo, Kellogg and others broke the pledge they made as members of the Children’s Food and Beverage Advertising Initiative (CFBAI) to not serve ads to kids under 12, but skirted around this promise by way of using YouTube. On YouTube, they could again offer their TV commercials to young audiences, along with product placements and other promotional videos.

In other words, if you’re a parent considering buying the YouTube Red membership for the handy offline access and background play, that’s fine. But don’t be fooled into thinking this truly eliminates all the advertising on YouTube’s platform or in YouTube Kids.

Lionsgate's 'Dirty 30' and Netflix's Miranda Sings show announce release dates at VidCon

ANAHEIM, California — The release dates for two major projects starring YouTubers were revealed at VidCon on Friday.

Grace Helbig, Hannah Hart and Mamrie Hart's new film Dirty 30 will be released digitally and in select theaters on Sept. 23, the stars told fans at an event.

At another VidCon gathering, Ballinger-Evans announced all eight episodes of Haters Back Off will premiere globally on Netflix on Oct. 14 

The series, announced in January, will follow Miranda Sings' family life. Ballinger-Evans and her brother Chris Ballinger developed the show with Perry Rein and Gigi McCreery (both known for See Dad Run and Wizards of Waverly Place). They will all serve as executive producers.

Ballinger-Evans created her Miranda persona — a quirky, tone-deaf wannabe singer — in 2008. Since then, Miranda has appeared as a guest on Crackle’s Comedians in Cars Getting Coffee with Jerry Seinfeld and on Jimmy Fallon’s Tonight Show. Her book — Selp-Helf — became a New York Times bestseller after being released in July of 2015.

Dirty 30, released by Lionsgate, is also executive produced by Helbig, Hart and Hart. It's a comedy following lifelong friends Kate (Mamrie Hart), Evie (Helbig) and Charlie (Hannah Hart) as a 30th birthday party goes off the rails.

This is the second film for the trio, who also starred in the 2014 breakout hit, Camp Takota. The trio collectively have more than 5.5 million followers on their YouTube channels.

Like Follow Follow Tumblr adds live video, but with a twist

Live video is coming to Tumblr! However, the social blogging service isn’t bringing out its own live video platform — instead it's partnering with YouNow, YouTube, Kanvas and Upclose to bring live broadcasting to its users.

Moreover, Tumblr is focused on serving as publishing and discovery platform for live video. Tumblr is working with a number of media companies, including Refinery29, MTV and The Huffington Post to bring live content to Tumblr. (Disclosure: Mashable is also one of the brands that will be bringing live video to Tumblr).

Users will be able to share live video to Tumblr from YouNow, Upclose or YouTube after they connect those accounts with their Tumblr account. YouTube only works on Android right now, but Tumblr says it will come to iOS in the next few days. You’ll still go live from your video app, but the video will share out on Tumblr, and viewers will be able to see it on Tumblr without any special software.

IMAGE: TUMBLR

After a user posts live video to Tumblr, their followers will get notifications in the app when a user is live or when you reblog a live video.

While a video is live, it'll be pinned to the top of the Tumblr dashboard on the web and mobile for followers. Live videos will also have special badges that indicate who the live provider is.

IMAGE: TUMBLR

Live videos work like any other post, so anyone following a user will see it on their dashboard.

If you choose to save your live video after a recording, the video will continue to exist on Tumblr as a regular video post for replays later.

Tumblr has created a support page for helping users connect their Tumblr accounts to the various live apps.

You can now use Siri to search YouTube on your Apple TV

You can now ask Siri to search for YouTube videos on your Apple TV. 

This new feature, which was highlighted onstage at this week's WWDC, was expected to roll out this summer. But it's available right now for all fourth-generation Apple TVs.

Here's how to do it: Using the Siri remote, simply say "Search YouTube for Justin Bieber falls down" or "Show me E.T. as a charming '90s sitcom on YouTube" and Apple TV will enter your search commands into the YouTube app. 

You can search for specific videos, people, or channels. You can also search for more general terms, like "funny cat videos." Siri's dictation search also functions inside the YouTube app.

In our tests, the searches worked pretty well. Searching for a person or artist generally brought up their official channel first, followed by assorted videos.

It should be noted that a Siri search for YouTube on Apple TV is distinctly different from doing a more general Siri search that dives into content across the 650,000 shows and movies that Siri can currently search across more than 20 different services. This is by design. 

The thinking is that combining YouTube searches with more general searches would make the user experience too messy,

YouTube launches 'Smart Offline' in India for cheaper video downloads

YouTube has introduce a new 'Smart Offline' feature in India to make downloading videos more convenient and cost-effective. Users can now schedule video downloads at night, when mobile data is at its cheapest, without having to actually stay up themselves.

This is cheaper for users, because many carriers often have unlimited or cheaper mobile Internet for night hours, usually between the midnight and dawn. Data charges in India still remain high, and through this move, YouTube will be hoping to reach a large swathe of price-conscious mobile phone users in the country.

"We hope you like this more affordable and convenient way to take videos offline, and continue watching YouTube whenever you like, buffer-free," Google's India blog states.    

The 'Smart Offline' feature does not work with Wi-Fi, but only for cellular data connections. For now, subscribers of carriers Airtel and Telenor have access to the feature. For instance, Airtel prepaid users can avail of the Happy Hours offer that gives back users 50% of the data consumed for in-app downloads scheduled between 3 a.m. and 5 a.m. Telenor subscribers can avail night packs, which are valid from 11 p.m. to 7 a.m. and offer 50 MB data for Rs 2 (approximately 3 cents) and 500 MB data for Rs 28 (approximately 42 cents).

To download a video this way, users can select the save overnight option. The video will be automatically downloaded overnight and ready for viewing under the saved videos category in the morning. 

IMAGE: GOOGLE INDIA

The new feature is yet another attempt by YouTube to adapt to India's slow and costly Internet. In 2014, it had introduced the YouTube offline service, which enabled users to download and save videos to watch later and skip the long buffering period for videos, especially in areas with slow Internet connectivity. In addition, Google has also launched offline versions of Maps and Translate.

Nine Indian comedians come together to release web shows as part of the Laughter Games campaign

In a major boost for online comedy, nine Indian comedy groups are coming together to launch nine individual web series on their respective YouTube channels as part of the new Laughter Games campaign.

The creators are a mix of established names and newcomers, such as SNG Comedy, East Indian Comedy, Anuvab Pal, Enna Da Rascalas, Kenneth Sebastian, Random Chikibum, Them Boxer Shorts, Put Chutney and Arre. The shows made under the #LaughterGames campaign vary in terms of the brand of humour, with satire, news comedy, sketches and goofy web series, as well as themes.

"Comedy and music are the two biggest genres of content in India and some of the top original content creators in India create comedy content," Only Much Louder COO Ajay Nair says. "Comedy has taken off in the last two years online in India and will continue to be one of the biggest content genres going forward. The digital medium allows for lots of experimentation with comedy in terms of formats and type of content — so it's a natural medium to release comedy shows."

All the shows, except for East India Comedy's popular news format show Outrage are new and will have six to eight weekly episodes. Their themes range from SNG Comedy's hypothetical comedy show What If, to Kenneth Sebastian's science fiction Star Trek spoof Starboyz with three "south Indian boys", to Random Chikbum's office humour in Random Daftar. 

The diversity isn't just restricted to themes but also extends humour in local languages, with channels such as Put Chutney and Enna Da Rascalas focusing on south India and being especially popular among Tamil-speaking viewers.

The collaboration not only promises to tickle India's funny bone, but also reflects the massive popularity of online comedy on YouTube. "Besides being amongst the top genres in terms of consumption amongst millennial audiences," Culture Machine founder and CEO Sameer Pitalwalla says, "comedy has grown steadily into longer form programming, from being a short-form sketch based genre." 

Many comedians attribute India's online comedy boom to the lack of relatable shows on mainstream Indian TV. "The only place where you can have uncensored content is stand-up shows and YouTube," Sebastian says. "It is one of the few sources of raw and honest entertainment in India, and that really resonates with the young people."

Appropriately, one of the shows in the #LaughterGames campaign is Arre's satire I Don't Watch TV, which mocks mainstream Indian television's bizarre storytelling and stereotypical characters with a cast of real-life small screen actors.

"We are in the digital boom. We are bored of TV. The Internet lets you watch what you want," Varun of SNG Comedy adds. "You are not restricted by norms and boundaries. People can speak freely and in a fun way."

UK artists 'make more money' from vinyl than YouTube

.LONDON — The British Phonographic Industry (BPI), the trade body representing recording artists and the UK music industry, launched a stinging attack on YouTube and other video streaming services Friday.

The organisation says that a huge increase in video streaming has not been followed by an increase in revenue from the format, and that artists are actually making more from vinyl sales than video streams.

Their findings, which are published in the Music Market 2016 yearbook, are based on data from the Official Charts company and various other organisations including IFPI and Kantar Worldpanel.

Vinyl sales shot up in 2015, growing for the eighth consecutive year to 2 million, the highest number in 21 years. The last time they were this high, Coolio and LV were riding high in the charts, battling Take That, Rednex and N-Trance for the top spot.

However, among emerging formats, the results were mixed for recording artists.

The report highlights that an 82% growth in audio streaming (to 27 billion plays) has resulted in a 69% rise in income (to £146.1 million). That's pretty good news in an area long derided for not paying artists.

However, an even bigger rise in video streaming (88%) has led to a tiny growth in "revenue from pure ad-funded platforms" of 4% (to £24.4 million). Not such good news.

That £24.4 million from ad-supported video streaming (essentially YouTube) is lower than the £25.1 million earned by labels from vinyl sales - a format that represents less than 2% of overall music consumption in the UK.

Total industry revenue dropped 0.9% to £688 million in 2015.

The BPI called recent moves by YouTube a "value grab" and urged the government and the EU to address the issue.

“It is hugely encouraging that demand for British music is so strong at home and abroad," BPI & Brit Awards Chief Executive Geoff Taylor said. "Yet the fact that sales revenues dipped in a record year for British music shows clearly that something is fundamentally broken in the music market, so that artists and the labels that invest in them no longer benefit fairly from growing demand."

"Instead, dominant tech platforms like YouTube are able to abuse liability protections as royalty havens, dictating terms so they can grab the value from music for themselves, at the expense of artists."

"The long-term consequences of this will be serious, reducing investment in new music, making it difficult for most artists to earn a living, and undermining the growth of more innovative services like Spotify and Apple Music that pay more fairly for the music they use."

A spokesperson for YouTube insisted that comparing revenue from audio and video streaming was like comparing apples to oranges.

“For years, the music industry lost millions of dollars as piracy rates soared," they said. "Thanks to our rights management system, Content ID, rights holders have complete control of their music on YouTube and can easily decide whether to have content taken down, or profit from it."

“Today, revenue from Content ID represents 50% of what we pay out annually. In fact, ad-supported music streaming enables revenue from an audience that has never before paid for music."

The BPI's report also gives massive props to Adele, for flogging 17.4 million copies of 25worldwide, making it the biggest-selling album globally. It's the eighth time an artist from the UK has topped the list in the last 11 years. Ed Sheeran, Sam Smith and One Direction were also responsible for the British invasion

YouTube Red launches in Australia, but questions remain

YouTube's subscription service, YouTube Red, along with the company's specialised music app, launched in Australia on Wednesday, but the specifics of the deal it offers artists are still unclear.

Australia, the service's first market outside the U.S. since it launched in October, will be another opportunity for the company to find out whether people are willing to pay for YouTube.

A YouTube Red subscription offers ad-free content, the option to stream videos offline, the ability to answer messages without stopping play on mobile, and access to exclusive YouTube Originalcontent from some of the site's biggest stars.

The subscription — which costs A$9.99 per month until June 6, when it will jump to A$11.99 — will automatically give users access to Google Play Music, and vice versa.

While the company could not announce any original Australian content in the works, it seems like there could be an appetite. About 90 percent of Australian YouTube content is watched abroad, Gautam Anand, director of content and operations for YouTube Asia Pacific, toldMashable Australia, compared to 60 percent globally.

YouTube's music app, which also launched locally Wednesday, optimises the site's existing music content with playlists and audio-only versions of videos if users are out and about. It's an addition to the company's suite of products that aim to streamline the YouTube experience, including YouTube Gaming and YouTube Kids.

The app is available free, but without a YouTube Red subscription, users will have ads and no access to its offline feature.

For Australians, a perennial problem on YouTube is geo-blocked content. T Jay Fowler, product management director for music at YouTube, told Mashable Australia the app should, for the most part, weed out videos in playlists that Australians cannot access.

He also argued that users will benefit from YouTube's deep content bench, which goes beyond the 30 million or so tracks held by streaming services such as Spotify. That's because there's plenty of content unique to YouTube: remixes, lyric videos, dance videos and live performances, for example.

IMAGE: YOUTUBE

Who is getting paid?

As soon as YouTube Red launched, questions were raised about whether artists and performers would get a fair deal. In the past, the platform has had a fraught relationship with musicians, particularly over the use of unlicensed tracks on the site.

In April, Christophe Muller, YouTube's head of international music partnerships, wrote an op-ed arguing the company offered a good cut to artists as part of its ad-supported model.

"The next claim we hear is that we underpay compared to subscription services such as Spotify. But that argument confuses two different services: music subscriptions that cost £10 [$14.61] a month versus ad-supported music videos," he wrote in the Guardian. 

"Like radio, YouTube generates the vast majority of its revenue from advertising. Unlike radio, however, we pay the majority of the ad revenue that music earns to the industry."

Partner revenue from ads globally has also grown 50 percent on YouTube for the third straight year, Anand said. "All of the growth we're seeing in viewership and the success of the ad-supported business is obviously benefitting our partners and creators as well." 

He added that YouTube Red was another way for the platform to help make money for artists and content partners, presumably by giving them a cut of membership fees.

While he couldn't talk about contractual specifics, Fowler suggested the deal YouTube Red offers artists is a healthy one. "On the subscription side, we're using the standard subscription rights that any streaming music service would use, but again, where the lion's share of the revenue goes to the artists," he said. 

Time will tell if Australia has the appetite for yet another subscription — and whether Aussie musicians end up happy.

How YouTuber Hank Green is bringing STEM to a new generation

Bill Nye is a millennial nostalgia heartthrob, and Neil deGrasse Tyson is a Twitter king — but they're also where many Americans' everyday exposure to science ends.

Because we're facing a STEM (Science, Technology, Engineering, Mathematics) education deficit, the U.S. is in the midst of a major push to boost the accessibility of STEM education and job resources. 

A lack of educational resources — something that the Obama administration has fought to address — is partly to blame for the deficiency. But young people who misunderstand the kind of life and future a STEM career could bring them are also part of the problem. A recent survey of 1,000 adults found that 1/3 did not purse a career in STEM because it "seemed too hard."

Luckily, one technology company is trying to change that by speaking to teens where they live: online.

Emerson, a global manufacturing company that celebrated its 125th anniversary last year, partnered with YouTube star and digital entrepreneur Hank Green on its I Love STEM initiative.  

"Getting education up is very authentic to our success and the future success of our company and human progress," Emerson CMO Kathy Button Bell explained to Mashable. "And Hank was so genuinely supportive by living the dream in his videos." 

Green began with his successful YouTube channel Vlogbrothers, which he started in 2007 with his brother, bestselling author John Green. Now the pair run a digital empire, having started the popular convention VidCon and running many philanthropic and educational endeavors.

It was one of those projects, the science education video series Sci Show, that made Green the perfect partner for I Love STEM.

As Button Bell believes — and the success of Sci Show and the Greens' other educational series, Crash Course, shows — many people learn best by video. "If you don’t know how to do something, you go online and figure it out." 

Mashable spoke with Green about his role as an online educator, the best ways to get kids excited about STEM, and why they should care at all.

It's common — and incorrect — to expect that science is "hard"

“There may even be this sort of expectation among teachers and students that [STEM] needs to be hard," Green explained. "If it’s not, then it’s not 'real' science." Move beyond that expectation, though, and you can begin to delve into the complexities of the sciences.

When "hard" sciences do get simplified, they are often reviewed using multiple choice tests.

"Then you remove all of the subjective stuff, because it’s a lot easier to be objective with multiple choice. So then you lose the reality that this is part of a process," Green said. "It frustrates me that you take a science class and there’s never any moment when the answer isn’t definitely known."

In fact, science is inextricably tied to other disciplines like history and philosophy. “I do understand that it is hard," said Green, "but I think it’s also very exciting and fun if you understand why you’re learning it.

It’s building a tool kit to make the world better.”

Hopefully, the videos can help teachers, too

“I know for sure that the job of teachers is harder than my job, so in that way I do not want to consider myself an educator," said Green. But sure, I am a YouTube educator."

"Part of the reason why what I do is so rewarding is that teachers like to use it to help teach their students."

Green says his work can also help them be better teachers: "It helps them free up some of their time so they can do more of what [the videos] can’t do, like one-on-one work or more interesting interactive work.”

Green has heard this firsthand from teachers who have used his videos in class. “They get to move more quickly through topics, whether they watch the videos at home or watch them in class. Then they can spend time answering questions, interacting, and doing one-on-one stuff.

"Every teacher who uses my stuff in the classroom, I want to give them a big hug.”

Advanced technology has its downsides

In the old tays, tech could be taken apart and put back together by anyone feeling ambitious to learn more about how it worked. That's a lot harder to do in the days of the iPhone, Green explained.

"Early computers, to interact with it you typed in commands. You had to interact with it. And now you’re separated from that by several layers." In fact, the more we use technology, the further we're removed from knowing how that tech actually works. 

"A transistor radio, you take that apart and you see all its parts. You see the wires, you see how it works. You take your phone apart" — a phone that appears to work by "magic" — "and it’s just other 'magic' parts."

The STEM struggle is real — but people learn to love science and tech through videos

"We hear all the time from people that really struggle with this material, and, because of the form or the approach we took, people have managed to pass their classes or even do well in their classes," said Green.

Some viewers have even considered careers in the field — or have at least become more comfortable with science, no longer seeing it as "just something to get through." 

The best way to get teens interested is to show them how STEM can affect their world

As Green puts it, “people want to have a big impact on the world and they want to positively affect society." Engineering and science may seem like an abstract way of doing that, but in fact they're very concrete and permanent.

"The other thing is that [science] seems very much like something that is done by geniuses in their ivory towers. But in fact," said Green, "it’s done by individual people."

That's right: you don't have to be Einstein to be a scientist. "I think a lot of people never consider it as a possible career because it seems so outside of what society expects them to do," he continued. "But if you’re into it, it’s such a wonderful rewarding thing to be passionate about.”

Psst: There isn't a stark divide between arts and sciences

Green, who is also a touring musician, sees no dichotomy: "Any idea that if you’re one you’re not the other is completely made up.”

“I see them as two ways of being a well-roundeperson," he explained. "To me, science is extremely creative; you’re making stuff up.You’re not making up the answers you get, but you’re making up how to get the answers. Every experimental design is a creative endeavor.

"And many of the scientists I know are poets, they’re artists, they’re writers, they’re philosophers, they’re songwriters."

In the end, it's all about curiosity.

“Every question you ask leads to a more interesting question. And that’s okay — that’s the whole point.”    

Green says that his knowledge and passion for science has expanded his career, and brought him new opportunities.

"I think it helps me to be a more fully rounded human. And now I have a creative career that is based on my STEM education. It’s all possible.”  

Google may jump into the online TV game with a YouTube-based service

Another day, another streaming media service.

Google is reportedly readying its entry into the online TV industry with a YouTube service by the name of "Unplugged," which would feature a skinny bundle of TV channels.

Don't get too excited, as the new service is not terribly close to being ready. YouTube has no deals with any of the major TV production companies, according to Bloomberg, which first reported the service.

Google would be a major addition to what is becoming a very crowded field of companies vying to bring TV to consumers directly over the Internet. 

Just a few days ago, news broke that Hulu would be launching an online bundle of TV channels. Hulu confirmed those reports at its Newfront presentation on Wednesday. 

Hulu — and Google, assuming it actually happens — join Dish TV and Sony, which respectively offer Sling TV and Playstation Vue. Apple has reportedly also been working toward offering an online TV product.

A YouTube spokesperson said: "We don't comment on rumor or speculation."

YouTube's media ambitions have been growing in the past couple years. It's biggest move came in October 2015 with the launch of YouTube Red, its subscription service that also wrapped in streaming music and original video.

There's still a chance that YouTube is unable to strike the distribution deals necessary to launch the service. Bloomberg reported that it hopes to include broadcast networks as part of the package, a particularly difficult proposition as it requires working with a variety of local affiliates throughout the country.

YouTube on music industry backlash: We give more money back to creators than any platform

LOS ANGELES — YouTube wants the music industry to know it plays fair.

A growing backlash from record labels and artists over music streams payouts prompted a column in The Guardian on Thursday by Christophe Muller, YouTube's head of international music partnerships.

Muller says YouTube was surprised that the labels and artists — with whom the platform has partnered for years — "suggest that YouTube has allowed a flood of 'unlicensed' music on to its platform, depriving artists of revenue."

"The truth is that YouTube takes copyright management extremely seriously and we work to ensure rightsholders make money no matter who uploads their music." 

YouTube, he argued, has become a place for thousands of labels and rightholders to leave up fan videos and earn money from them.

For example, "a funny video of a Ben Affleck interview helped propel Simon and Garfunkel’s The Sound of Silence to the Top 10 Hot Rock Songs chart 50 years after it was released."

Fan-uploaded content (like the above video) now accounts for about 50% of the music industry’s revenue from YouTube, Muller added.

Muller also wanted to assert that YouTube is not Spotify, nor any other streaming service out there.

"The next claim we hear is that we underpay compared to subscription services such as Spotify. But that argument confuses two different services: music subscriptions that cost £10 [$14.61] a month versus ad-supported music videos. It’s like comparing what a [taxi] driver earns from fares to what they earn showing ads in their taxi."

While music is not the most popular genre on the platform — the average YouTube user spends just one hour watching music on YouTube a month — Muller said the company still feels it is "core to YouTube."

"That’s why we worked with labels to build and implement Content ID. It’s why we created a model that offers promotion that pays – to date, we have paid out more than $3bn to the music industry and that number is growing significantly year-on-year. And it’s why we created a custom YouTube Music app and recently introduced YouTube Red, our own subscription service, so we could drive even more revenue to musicians and songwriters."

Fullscreen’s new streaming service aims to be the MTV for the YouTube generation

It’s not exactly a Netflix or YouTube rival, but AT&T-backed Fullscreen is hoping to carve out its own niche in the now-crowded subscription video market with its new service, launched this week. The $5 per month offering includes a mix of shorter, original content alongside full-length Hollywood movies and TV shows, like “Hitch,” “Dawson’s Creek,” and “Saved by the Bell,” for example.

At launch, the company says there’s over 800 hours of content available for streaming, in an app that works across iPhone, iPad, Android smartphones, Chromecast, and via the web at Fullscreen.com.

Content

Unlike YouTube, where the majority of content comes from user-generated videos, Fullscreen’s original lineup involves several scripted series, like its reboot of a 1970’s TV series, “Electra Woman and Dyna Girl,” featuring YouTube stars Grace Helbig and Hannah Hart, which focuses on the lives and adventures of two under-appreciated crime fighters.

Other shows speak to familiar and popular formulas for teen fare.

For example, “Filthy Preppy Teen$” may appeal to the demographic who watches things like “Pretty Little Liars,” or the CW network. “Making Moves” combines the popularity of dance shows and their creative choreography with a scripted series about trying to make it in L.A.

Unscripted series include “My Selfie Life,” plus unfiltered conversations on shows like “Shane & Friends,” “Zall Good with Alexis G. Zall” and “Kingdom Geek.”

Meanwhile, nods to teen and millennial culture are rife throughout Fullscreen’s app and its videos.

For instance, its docu-series called “My Selfie Life” has an episode featuring a subject who lost 200 pounds via Instagram; “#O2LForever” follows a YouTube supergroup as they embark on their North American tour; and within the first 5 minutes of “Electra Woman…,” the main characters have dropped pop culture references to both Tumblr and Snapchat.

Plus, the app cheekily organizes its content into sections whose titles reference the way teen and young adults watch videos today. That is, if they’re not watching a few-minute short piece of content on their mobile, then they’re spending hours bingeing their way through a multi-season series.

Fullscreen’s app almost too-cleverly calls this out, with sections like “I’ve Got Like 10 Min,” “Hurry, Make Me Laugh,” or “Binge On This.”

Other section titles are also written as if penned by teens who don’t give AF.

In fact, one featuring dramas is actually called “Dark AF.” Other sections include “Girls Run the World,” where you’ll find everything from “Daria” to Beyoncé, “Romance Me,” “LMFAO,” “How Dramatic,” and more.

And if you don’t want to browse by section, you can pick a show based on mood by selecting whether you want to “snack” or “binge” and then how you want to feel (e.g.”laughing till it hurts,” “getting weird,” etc.)

Not Just Video, A Social Platform 

One of Fullscreen’s defining features is its in-app video player, which offers a button that, when tapped, lets you create GIFs that you can add captions to then share across social networks, including Twitter, Facebook, and Tumblr.

This GIF-making function is amazingly simple to use. It’s clever too – making and sharing GIFs of TV shows and movies is a popular way that today’s young adults socialize around content, and Fullscreen has made this activity a core part to its streaming service.

In addition, a social section in the app lets you follow other people’s GIFs, where you can flip between streams of the most popular items and those that were just created. You can grab these GIFs, too, and share them with your networks. And you can give them a Facebook-like “thumbs up” or leave a comment.

Like everything else on Fullscreen, the GIFs speak to the young audience on the app with jokes about Coachella, Tinder, internet outages, “Becky with the good hair,” Uber, texting and finals.

Yep, this isn’t your mom’s Netflix over here. And that’s the point.

According to comments from Fullscreen CEO George Strompolos, the goal with Fullscreen is to function as something like an MTV for today’s generation, who grew up watching online video, not traditional TV.

“If you were to relaunch a network like MTV today, how would you do it? You would probably do it in an over-the-top environment,” he said earlier. “You would probably do it with the new generation of creators who have captured the hearts and minds of the youth, and you would probably deliver it in a mobile-first experience.”

YouTube introduces six-second Bumper ads

YouTube announced a new ad format today that’s all about brevity.

In a blog post, Product Manager Zach Lupei said YouTube has been exploring formats that are better-suited for smartphone video watchers. Hence the creation of Bumper ads — video ads that are only six seconds long.

The idea of a really short ad isn’t new — the name suggests that the inspiration comes fromthose brief bumper videos you see on TV. And it makes sense that as online videos get shorter, ads will follow suit. (It’s not great when you sit through a 30-second pre-roll to get to a video that isn’t much longer.)

At the same time, YouTube is pitching this as a complement, rather than a replacement, to its existing ad formats. The idea is that an advertiser could run a YouTube campaign centered on a longer video, then use the brief Bumper ads to reinforce the message or reach more viewers. And since they’re so short, the Bumpers won’t be skippable.

guest musicians. Audi Germany, meanwhile, took a longer video ad and cut it down tosmaller snippets.

“We like to think of Bumper ads as little haikus of video ads – and we’re excited to see what the creative community will do with them,” Lupei wrote, adding that they’ll be available to advertisers in May.

Hannah Hart's 2nd book 'Buffering': It's about to get a lot more personal

LOS ANGELES — Hannah Hart is celebrating her upcoming 30th birthday with a new book, and this one's going to get a little more personal.

Buffering: Unshared Tales of a Life Fully Loaded offers Hart's fans a more intimate look at her life. It will be available on Oct. 18, but pre-sales began Tuesday.

"The channel is more my silly side and this is more my serious side," Hart told Mashable. "I’m about to turn 30 and there have been a lot of events in my life that people ask about ... this will be my first attempt at writing an autobiographical memoir."

The title for the book comes from Hart's idea of "boundaries + process = buffering."

"The wheel that Netflix or wherever puts in front of you while video loads," she said. "That idea that it's not loaded yet, or not ready for you to see, it's how I feel about the content of this book. It's stuff I kept close to my chest because it needed its own processing time."

Her friend Hannah Gelb did the cover art and Buzzfeed Video's Ashly Perez helped come up with the book title.

The digital influencer, who has about 2.5 million subscribers to her YouTube channel, has had a big year. 

She and pal Grace Helbig star in the upcoming Fullscreen-Legendary Entertainment's reboot ofElectra Woman & Dyna Girl. They also star in a new film Dirty Thirty alongside Mamrie Hart. 

Hart's first book My Drunk Kitchen, published in 2014, landed on the New York Times bestseller list. However, it was less an autobiography — more like a guide to eating.

Not that eating won't be a part of "Buffering." In particular, bananas.