Twitter confused Iceland Foods with the football team and the result was glorious

LONDON — Iceland Foods may have been the real winner of the Euro 2016 match between Iceland and England.

The UK's frozen food specialists received a flurry of tweets regarding the football match as some people evidently confused the store for the Icelandic football team. 

@humannotslave Do you mean @footballiceland, Mr Bale?

— Iceland Foods (@IcelandFoods) June 28, 2016

@_andrewbarnett We're not.

— Iceland Foods (@IcelandFoods) June 27, 2016

@ColeMatty96 @England Wrong account, you are looking for @footballiceland

— Iceland Foods (@IcelandFoods) June 27, 2016

@KaneGibbs1993 I don't think we're entirely responsible for this, Kane...

— Iceland Foods (@IcelandFoods) June 27, 2016

And the people behind the Iceland Foods Twitter account had a little too much fun with it.

@CrAzYK4Ne We sold some great frozen foods.

— Iceland Foods (@IcelandFoods) June 27, 2016

Unexpected result in the bagging area...

— Iceland Foods (@IcelandFoods) June 27, 2016

@Reverend_Makers we are just a supermarket, not a football team. However our social team do love Heavyweight Champion of the World

— Iceland Foods (@IcelandFoods) June 27, 2016

@LukeGraves_ Too soon, Luke. Too soon.

— Iceland Foods (@IcelandFoods) June 28, 2016

And then this exchange with Carlsberg happened:

Probably my favorite twitter convo ever. How's the beer @IcelandFoods?@CarlsbergUK #ENGICE pic.twitter.com/HwdBgYHCno

— Filip Lindmark (@filindmark) June 28, 2016

It would seem the real question that needs to be asked here is, is #Euro2016 just an elaborate marketing strategy for Iceland Foods? 

@GillianNicholl8 @E_L_James @mcgregor_ewan @footballiceland who said it was unplanned 😉

— Iceland Foods (@IcelandFoods) June 27, 2016