Phil Schiller takes to Twitter to remind everyone not to pluralize Apple products

Last night a single tweet on everyone’s favorite news platform was heard ’round the world. No, I’m not talking about the tweet that cost an NFL draft prospect $14 million dollars. Or Drake’s tweet dropping his new album, Views.

I’m talking about Apple marketing boss Phil Schiller taking to Twitter to finally answer the age-old question of how to correctly refer to multiple
iPhones, er iPhone devices.

It all started when Benedict Evans posted a podcast with a caption referring to “iPads Pro,” pluralizing the device like one would pluralize “Attorneys General.” After a brief back and forth, someone summoned Schiller to end the debate once and for all.

Hmm. So according to Schiller (and by association, Apple), it’s wrong to say something like “I have two iPhones.” Instead, we should say “I have two iPhone,” or “I have two iPhone devices.”